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Caraway Home Pan Air Fryer

Designed for Caraway Home as a personal project, this low-profile air fryer design concept features a self-cleaning mode and houses an air fryer basket that can also be used as stovetop cookware. Created for those with limited shelf and countertop space, this air fryer is easy to put away, has a small footprint, cuts back on cleanup time, and provides multifunctionality.

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Caraway Brand Identity

Vibe

healthy, easy, simple, relaxed, intentional materiality

Common Featuresets

  • eco-friendly non-stick coating

  • ceramic & enamel

  • oven safe handles

  • compatible with all stove types

  • nesting

  • lifetime warranty 

User

Healthy functionalist who cares about brand values & aesthetics. Likes to cook with a clean conscience and has an active lifestyle: time spend scrubbing dishes feels like time wasted.

smooth, satin, relaxed

nesting

health conscious & simple

Competitor Solutions

Form Quality

rounded

boxy

Feature Sets

reduced to feature sets that fit the Caraway brand identity

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Final CMF chosen direction

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